5 Content Strategies For Digital Real Estate Marketing Marketing by Pam Patty - November 18, 20160 Real Estate business is bound by the ground reality specifications. Though the process involves scrutinizing the market and short listing the property. There are much online research and investigations involved when dealing in real estate. Five strategies that can assist in Developing tailor-made content for marketing the properties online and make your content compelling. Understanding Needs When a need for real estate arises, it defines the requirement of a customer. A customer does exclusive online research and comes up with question and doubts. If the content provided by the site answers the queries and relieves the customer of concerns, eventually the customer gets a confidence for investing in the property. Presenting the content that is informative and marketable is the foremost part of developing the content. Cut their Research Time Time is money. If the content on the site involves the customer to go through six or seven web pages, then there is a high probability of losing interest. Understanding value of time is essential, keeping the content to the point makes the content more attractive. Provide with necessary insights about the property and specification. Content design that catches interest once the customers read it sets the priority in their eyes, making the site a favourite. Marketing Essentials Think out of the box. The website following the competitors tends to lose original ideas. Thinking diversely gives the advantage of uniqueness. The performance of different individuals having different talent makes them stand out of the crowd. Similarly targeting a certain kind of customers proves beneficial in content developing. Providing details, that initiates a timely response to the advertisement ensures a quick response from the customer site. Customer classification yields vendible content. A customer gets attracted to the language of content as per its suitability. Lead Management Making the customers and prospective clients believe that the content is a powerful resource in decision making does the trick. Half of the online leads may not get converted into sales for as long as two years. So, there comes a need of following the leads to a prospective time of two years. Regular updates about the neighbourhood, the infrastructure and the facilities that are accessible can prove a big deciding factor when it comes to real estate. Giving insights about the local community, schools and public recreational spots helps in the process. The content formation that involves exclusivity grabs more eyeballs. When a customer receives periodic blog and articles, his or her mind creates an image about the sincerity of the site. This may involve sending articles on healthy lifestyle, any new technology that makes office cooling systems more efficient, and the reviews about the experiences that other clients have had with the real estate company. Social Connect Catching the attention can be an uphill task. The more visible the name and content of the site the more is the traffic on the web page. Facebook pages and Youtube channels are instrumental in accomplishing this task. Videos and pictures add value to the blogs assisting the Search Engine Optimization. Content harvests customer interaction and references for the website. The content with an optimistic approach and new ideologies sells more. Hence producing such content becomes necessary to overcome competition and grow more customers. Interesting content never fails to leave an impact, thus content strategies are of high importance when marketing Real Estate on the digital platform.