Real Estate Industry and Social Media – Collaboration For Better Business Marketing by Pam Patty - November 18, 20160 Who does not know the impact of social media in various kinds of businesses today? Whether you have an online business or an offline one, social media can help in taking the business to great heights without doubt. Lots of research and study has been done on the matter and it has been seen that active social media presence has helped in making great impacts on a business as more and more people come to know about the same. It is quite interesting to see that the real estate industry is harnessing the benefits of social media as well. Real estate agents are nowadays quite updated on the latest technologies and utilize the same in developing their business. They have clear understanding about the fact that social media can play a pivotal role in achieving their targets in a better manner. Table of Contents Real Estate Communities in Various Social Media SitesIncreased Trends of Property Hunting Online Real Estate Communities in Various Social Media Sites Social media websites like LinkedIn, Facebook, Google+ etc provide opportunity of creating groups and communities. You will find various kinds of communities on these websites. There are many communities for real estate as well. Joining these communities will provide better exposure to the real estate agents. In fact different agents can communicate with one another or discuss things of common interest in the communities. Customers also visit these groups and communities for detailed information on real estate. However, real estate agents should be careful that they should not promote their business in these communities. Rather they should be active in participating in various discussions that go on in the groups. Consistent Presence in Social Media Just having accounts in various social media websites is not enough. A real estate agent might create accounts in Twitter, LinkedIn, Pinterest, Facebook, Google+, Instagram, YouTube and similar places, but there is limited activity in the accounts. This will be of no use. The accounts have to be maintained actively. The agent has to constantly update the profile by posting relevant content and information so that people find valuable information that they are looking for from the site. Inactive social media accounts will bring no results. Sometimes it is difficult for the real estate agent to handle all these accounts on his own. In such cases he can hire a social media manager for managing his social media accounts and keep them running and active. Good quality content is also important for these sites. Increased Trends of Property Hunting Online Gone are the days when people visited innumerable properties physically and then took a decision which one to buy. Now, majority of the properties are listed online and customers can check the same from relevant websites or social media sites. Many agents upload videos of the properties that are on sale in video uploading sites like YouTube or Vimeo so that customers can take a virtual tour of the property from their home. The whole family can watch the video at the same time. Videos can also be uploaded in Facebook and Twitter. Along with videos, pictures of the properties can also be uploaded in the social media sites. It is obvious that when latest trends and technologies are adopted for business, success rates are sure to improve.