Back in the day, when someone was looking forward to buying a house or a commercial property, they would go for those properties that are left open by the owner. Open house visits were a great way to get the ‘real feel’ of a property. That is not the case anymore.
Professionals like Chris Arnold Real Estate, an Australia’s leading real estate agents recently started to look at the changing trends in the real estate sector – especially the marketing techniques. With the age of the internet and its technological marvels in its peak, people are getting more inclined towards marketing techniques that are hassle-free.
The rapid developments taking place in the technology sector has opened up avenues that were previously thought inaccessible for many years to come. The following section will talk about how Virtual Reality is providing buyers with immersive experiences when it comes to shopping for properties.
VR helps prospects to take a virtual tour of the property from the comfort of their homes
A real estate transaction takes off with the client taking a tour of the property before going to the next stage in the transaction. With the advent of VR technology in the real estate sector, realistic tours of properties are made possible for buyers. They can enjoy and get a detailed outlook of the property from the comfort of their homes. In case they want to buy a property overseas, they don’t need to hop on to a flight just to take a look at the same. Request a virtual tour and you are set.
Get the real feel of the property with your layout, décor elements and furniture
People are no longer interested in looking at properties that comes with staged furniture or the décor elements pre-set by the owner of the property. To get the feel of what it would be like to move into the property, AR and VR can come in handy. A buyer can upload the images of the furniture they own, preset the décor of the property the way they want to get a customised view of the same. It is an inexpensive way a seller can make sure the transaction goes down in minimal time delay.
VR helps in getting a good idea of what the finished project would look like
Back in the day, under construction buildings or commercial projects needed to be presented in the form of a scale model or a completed apartment to the prospects so that they can better understand what the same would look like after completion. With VR, one doesn’t need to spend a single dime on constructing the model apartment nor pay extravagantly to the artist who created the scale model. Immersive virtual tours are proving to be more efficient and effective in wooing prospects to under construction projects these days.
VR and AR are already transforming the real estate sector even as you read this post. The question remains whether the real estate sector will embrace technology with open arms. Although, it is advised to do so since adaptation is the key to survival. Those agencies and agents who will fail to embrace this modern marvel, they will be losing their bread and butter to their competitors at a faster rate.